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    Website Optimisation

    Turn the visitors you already have into real conversations.

    Your homepage works harder than any salesperson on your team. We sharpen the message, redesign key pages and run small tests so every visit has a clear next step that's easy to measure.

    In short

    Website optimisation at B2Ne turns the visitors you already have into conversations.

    • What you get: a rewritten homepage and key product pages, landing pages for each campaign, and a conversion dashboard tied to your CRM.
    • What it does: sharpens your message and runs small tests, with a log of tests run and winners shipped.
    • Who it is for: B2B tech teams in the Nordics that spend on ads, content or events while most visitors leave without a conversation.
    What it covers

    Landing pages, messaging, CTAs

    Outcome

    Traffic turns into leads

    Best for

    Teams spending on ads, content or events but watching most visits leave the site without a conversation.

    What we do

    Concrete workstreams we run inside this service.

    Review your messaging and rewrite the homepage
    Design landing pages and build them in your CMS, with templated WordPress builds that scale to every campaign
    Plan and run A/B tests to lift conversion
    Improve forms, buttons and the path to a 'yes'
    Fix page speed, accessibility and Core Web Vitals issues
    Add clear social proof and trust signals where they matter

    What you'll get

    Tangible deliverables you can hand to your team or board.

    • Rewritten homepage and key product pages
    • Landing pages that convert better for each campaign
    • A clear log of tests run and the winners shipped
    • A conversion dashboard tied to your CRM

    Signs you need this

    If any of these sound familiar, this service is a strong fit.

    Visitors leave before they ever click a button
    Sales says inbound leads aren't a good fit
    Your site lists features but doesn't show the outcomes

    Common questions

    Usually not. The work starts with the message, the homepage, key product pages, forms and buttons, which is where most visitors decide to stay or leave. A redesign only makes sense where a page cannot be fixed.

    Pages are built in your own CMS, including templated WordPress builds that scale to every campaign.

    Yes: page speed, accessibility and Core Web Vitals. B2Ne applied this to its own site first: on 26 September 2026 the mobile Lighthouse performance score went from 57 to 93.

    Small A/B tests run against a clear hypothesis, and every test goes into a log with the winner shipped, so your site improves in steps you can see.

    Related reading

    Ready to make website optimisation an operational strength?

    Book a 30-minute discovery call. We'll review your current setup and outline the clearest next step — no pitch, no pressure.

    Related services

    SEO & AEO

    Product is findable

    Analytics & Insights

    Decisions are data-led

    Lead Generation

    Demand is predictable

    What is your website costing you?

    Beta

    Score it on speed, security, mobile and search basics in about 30 seconds. €0, because a slow page loses a visitor before your pitch starts.

    Check my website