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    Analytics & Insights

    Swap guesswork for one set of numbers everyone trusts.

    We set up your tools so every channel, campaign and conversation is easy to track. Clean GA4, sensible attribution and dashboards your team will actually open on Monday morning.

    In short

    Analytics and insights at B2Ne gives your team one set of numbers everyone trusts.

    • What you get: a tested tracking plan, live dashboards for traffic, conversion and pipeline, and a written attribution model.
    • What it does: sets up GA4, Tag Manager and conversion tracking, and connects your CRM and marketing data for end-to-end reporting.
    • Every quarter: a review with clear next actions.
    • Who it is for: B2B tech teams in the Nordics that make budget decisions on gut feel.
    What it covers

    Channel and campaign tracking

    Outcome

    Decisions are data-led

    Best for

    Teams making budget decisions on gut feel that want clear numbers behind every choice.

    What we do

    Concrete workstreams we run inside this service.

    Set up GA4, Tag Manager and conversion tracking
    Build attribution that reflects how people actually buy
    Connect your CRM and marketing for end-to-end reporting
    Build leadership dashboards in Looker Studio or your BI tool
    Set up the data plumbing so marketing data stays clean
    Run a quarterly review to turn numbers into next steps

    What you'll get

    Tangible deliverables you can hand to your team or board.

    • A tested tracking plan and clear list of events
    • Live dashboards for traffic, conversion and pipeline
    • An attribution model written down for your team
    • A quarterly review with clear next actions

    Signs you need this

    If any of these sound familiar, this service is a strong fit.

    Your team can't agree on which channel is actually working
    Reports take days to put together by hand
    GA4 was set up once and no one has touched it since

    Common questions

    GA4, Tag Manager and conversion tracking, tested against a written list of events. Then CRM and marketing data are connected, so one report follows a visit through to a deal.

    Leadership dashboards are built in Looker Studio or in the BI tool you already use, covering traffic, conversion and pipeline.

    Attribution is the rule for which channel gets credit for a lead. B2Ne documents it in plain language, so your team debates decisions instead of arguing over whose numbers are right.

    Every quarter, with clear next actions. Between reviews the dashboards stay live, so nobody spends days assembling reports by hand.

    Related reading

    Ready to make analytics & insights an operational strength?

    Book a 30-minute discovery call. We'll review your current setup and outline the clearest next step — no pitch, no pressure.

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