Question 1

What does B2Ne do?

Accepted Answer

B2Ne is the go-to-market team for B2B tech companies in the Nordics. You get positioning, demand generation, CRM, content, analytics, lead generation and website work from one team that sits outside your payroll and works inside your team.

Question 2

Who is B2Ne for?

Accepted Answer

B2B tech companies in Sweden, Norway, Denmark and Finland with €500k–€1.5M in revenue and 5–15 employees. If you are earlier or much larger than that, we will tell you in the first call.

Question 3

How much does B2Ne cost?

Accepted Answer

A Full-Time Team Member is €8,900 per month for 160 hours. A Half-Time Team Member is €5,900 per month for 80 hours. Pay As You Go is €79 per hour, with a 5-hour minimum. Team Member plans have a recommended 3-month commitment and 30 days' notice to pause or cancel.

Question 4

How is B2Ne different from hiring a marketer?

Accepted Answer

One hire usually covers one or two skills and takes months to recruit. With B2Ne you get positioning, content, CRM, outreach and analytics covered by one team, on one monthly fee, with 30 days' notice instead of an employment contract.

Question 5

Who has B2Ne worked with?

Accepted Answer

Our longest client relationship is with Nodinite, a Swedish integration monitoring platform, starting in 2022.

Question 6

How is B2Ne different from a growth agency?

Accepted Answer

B2Ne works inside your team's workflow and builds the systems, content and campaigns alongside you, instead of handing over a deck. Strategy, creative and operations sit in one integrated team, so there are no handoff gaps between specialists. We focus on B2B tech companies with €500k–€1.5M in revenue and 5–15 people.

Question 7

How does B2Ne approach go-to-market strategy?

Accepted Answer

Through four milestones. First, a strategic blueprint: ideal customer profile, positioning and messaging. Second, a digital presence that builds trust before sales conversations. Third, a focused go-to-market plan that aligns sales and marketing. Fourth, CRM, analytics and outreach connected into one growth system.

Question 8

What's included in B2Ne's go-to-market strategy?

Accepted Answer

It covers the four milestones above, delivered by an integrated team working alongside yours. The full breakdown is on the How We Help page.

Question 9

When should I choose Pay As You Go over a Team Member plan?

Accepted Answer

Pay As You Go works best for one-off questions, isolated tasks, or when you're not ready for ongoing support. Half-Time and Full-Time Team Member plans are for teams that need a dedicated consultant, parallel workstreams, and consistent execution without re-briefing every time.

Question 10

What's the minimum commitment for the Half-Time and Full-Time Team Member plans?

Accepted Answer

Both Half-Time (4 hrs/day) and Full-Time (8 hrs/day) Team Member plans recommend a minimum 3-month commitment. This gives us enough time to understand your business, build proper systems, and start seeing meaningful results. Shorter engagements rarely allow for the depth of work that creates lasting impact.

Question 11

How does billing work?

Accepted Answer

Pay As You Go is billed per hour after work is completed, with a net payment of 15-day time frame. The minimum billing is of 5 hours. Half-Time and Full-Time Team Member plans are billed monthly at the start of each cycle. For 3 or 6-month commitments, the full amount is paid upfront at a reduced rate.

Question 12

Can I switch between Half-Time and Full-Time?

Accepted Answer

Yes, you can move from Half-Time to Full-Time (or the other way) with 30 days notice. If you're on a commitment plan, we'll prorate the difference accordingly. We're flexible because your needs may evolve as we work together.

Question 13

What happens if I need to cancel?

Accepted Answer

We require 30 days notice for cancellation. For monthly plans, you'll complete the current billing cycle. For commitment plans, we'll discuss options based on your situation—we prefer finding solutions over rigid enforcement.

Question 14

Do unused hours roll over to the next month?

Accepted Answer

Hours don't roll over between months. However, we work collaboratively to ensure your allocated time is used effectively. If there's a slow month, we'll proactively suggest strategic work that moves your business forward.

Question 15

How do I know if I need a Half-Time or Full-Time Team Member?

Accepted Answer

A Half-Time Team Member (4 hrs/day) suits marketing teams of up to 3 people running 3–4 initiatives at once. A Full-Time Team Member (8 hrs/day) is for larger teams of 4 or more people managing 5+ initiatives with continuous execution needs.

Question 16

What is the difference between SEO and AEO?

Accepted Answer

SEO gets your pages ranked in Google and Bing. AEO gets your answers quoted by AI tools such as ChatGPT, Perplexity and Claude. The work overlaps: both need a site that crawlers can read, clear structure and pages that answer a buyer's question in the first paragraph. B2Ne runs them as one service so you do the work once.

Question 17

How long does it take to see results?

Accepted Answer

Technical fixes are visible to Google within days to weeks, once pages are recrawled. Ranking gains for competitive B2B terms typically take three to six months. AI mentions can move sooner when a page answers a question directly, but no one controls what an AI tool says, so B2Ne reports the trend each quarter instead of promising a position.

Question 18

Do you rewrite the whole website?

Accepted Answer

No. You start with the pages your buyers actually use: the home page, your service pages and your best articles. B2Ne fixes structure, adds a direct answer at the top of each page, completes the structured data and links related pages together. Full rewrites only happen where a page cannot be saved.

Question 19

What do you receive each quarter?

Accepted Answer

You receive a quarterly SEO scorecard, an updated topic map, writing briefs for the next pieces of content, and a dashboard showing keyword rankings next to AI mentions. Each item names what changed, what it moved and what comes next, so your team can act on it without a call.

Question 20

Can you make ChatGPT recommend us?

Accepted Answer

Nobody can guarantee that. What B2Ne does is remove the reasons an AI tool would skip you: blocked crawlers, pages it cannot read, vague copy, missing structured data and too few third-party mentions. Then it tracks how often you appear for the questions your buyers ask.

Question 21

Where does SEO and AEO fit in a Team Member plan?

Accepted Answer

It is one of eight services you can draw on inside a Half-Time or Full-Time Team Member plan, alongside content, LinkedIn, lead generation, email, analytics, website work and CRM. You can also buy it on its own. The pricing page shows the current plans and the 30-day notice terms.

Question 22

What does a content strategy include?

Accepted Answer

It starts with a quarterly roadmap built around your ideal customer and product story. Then comes the writing: in-depth articles, guides, hub pages, downloadable resources and webinars. Everything sits on an editorial calendar your team can keep up with.

Question 23

How much content do you publish each month?

Accepted Answer

Two to four in-depth pieces each month. Depth matters more than volume for technical buyers, because a page that fully answers one question is more useful to a buyer, and easier for an AI tool to quote, than three thin ones.

Question 24

Can you write founder posts and articles for me?

Accepted Answer

Yes. Ghostwriting for founder posts and articles is part of the service, and reusable templates keep the tone consistent across formats, so your content sounds like one company.

Question 25

How do you know the content is working?

Accepted Answer

A regular check-in links content to pipeline, using your analytics and CRM. Each quarter's roadmap then follows what buyers actually read before they book a call.

Question 26

Why does this service focus on LinkedIn?

Accepted Answer

LinkedIn is where B2B tech buyers quietly compare suppliers before they reach out, so that is where the effort goes. A steady founder voice there is worth more than thin activity on five channels.

Question 27

Who writes the posts?

Accepted Answer

B2Ne writes weekly post drafts in your voice. The work starts by finding your founder's voice and a posting rhythm you can keep up, then turns it into a calendar for you and for your company page.

Question 28

Do you run paid LinkedIn promotion?

Accepted Answer

Yes, in a focused way. Paid promotion goes behind your best organic posts. Full paid campaigns for pipeline sit under the Lead Generation service.

Question 29

What do I see each month?

Accepted Answer

A monthly review of reach, new followers and reply quality, plus which formats landed and which to repeat. A simple tracker keeps replies, comments and direct messages from going unanswered.

Question 30

Which channels do you run campaigns on?

Accepted Answer

LinkedIn account-based and demand campaigns, plus retargeting across LinkedIn, Meta and Google. Lead forms and conversion tracking connect to your CRM from day one.

Question 31

How do you measure success?

Accepted Answer

By pipeline, not clicks. Conversion tracking links each ad to your CRM, so the dashboard shows which campaigns produced conversations and deals, and sales can see where a good lead actually came from.

Question 32

What happens in a weekly creative test?

Accepted Answer

Each week a test runs from a clear brief, and the result goes into a log. The next test builds on what the last one taught, so the campaign improves instead of repeating itself.

Question 33

How do you decide where the budget goes?

Accepted Answer

A monthly spend review and forecast shows where budget works and where to shift it. Audiences and exclusions are tightened as data comes in, so the decision rests on your own results.

Question 34

What is a nurture flow?

Accepted Answer

A short series of emails sent after a lead shows interest, matched to that buyer type, so the next message arrives before the lead goes quiet. Each flow is mapped before anything is written.

Question 35

Can you win back old leads?

Accepted Answer

Yes. Simple win-back sequences re-engage cold leads, including no-show demos and trial drop-offs, using a tone that matches your sales emails.

Question 36

Do you check that emails reach the inbox?

Accepted Answer

Yes. Deliverability checks and sending-domain warm-up are part of the service, and the monthly report shows deliverability next to engagement.

Question 37

Why does CRM cleaning sit inside email marketing?

Accepted Answer

Segments come from CRM data. When lists are sorted and cleaned, the right message reaches the right person, and sales follow-ups and marketing emails sound like one company.

Question 38

What do you set up first?

Accepted Answer

GA4, Tag Manager and conversion tracking, tested against a written list of events. Then CRM and marketing data are connected, so one report follows a visit through to a deal.

Question 39

Which dashboard tool do you use?

Accepted Answer

Leadership dashboards are built in Looker Studio or in the BI tool you already use, covering traffic, conversion and pipeline.

Question 40

What is attribution, and why write it down?

Accepted Answer

Attribution is the rule for which channel gets credit for a lead. B2Ne documents it in plain language, so your team debates decisions instead of arguing over whose numbers are right.

Question 41

How often do we review the numbers?

Accepted Answer

Every quarter, with clear next actions. Between reviews the dashboards stay live, so nobody spends days assembling reports by hand.

Question 42

Do I need a full redesign?

Accepted Answer

Usually not. The work starts with the message, the homepage, key product pages, forms and buttons, which is where most visitors decide to stay or leave. A redesign only makes sense where a page cannot be fixed.

Question 43

Which CMS do you build in?

Accepted Answer

Pages are built in your own CMS, including templated WordPress builds that scale to every campaign.

Question 44

Do you fix page speed?

Accepted Answer

Yes: page speed, accessibility and Core Web Vitals. B2Ne applied this to its own site first: on 26 September 2026 the mobile Lighthouse performance score went from 57 to 93.

Question 45

How do you test changes?

Accepted Answer

Small A/B tests run against a clear hypothesis, and every test goes into a log with the winner shipped, so your site improves in steps you can see.

Question 46

Which CRM do you work in?

Accepted Answer

The focus is HubSpot. B2Ne sets up a new CRM from scratch or cleans an existing one, so you do not have to start over.

Question 47

What happens in a database audit?

Accepted Answer

A regular audit finds what is out of shape: duplicate contacts, companies and deals, half-filled records and lists nobody trusts. The fixes follow, and the same checks repeat as your pipeline grows.

Question 48

What are lifecycle stages, and do you define them?

Accepted Answer

Lifecycle stages mark where each contact sits between first touch and customer. B2Ne defines and maintains them, so nobody has to remember how the pipeline was meant to work.

Question 49

Will my team know how everything works afterwards?

Accepted Answer

Yes. The setup is documented, including properties, stages, lists and segmentation rules, so your team can follow the process without calling anyone.

Question 50

What does the Website Health Check measure?

Accepted Answer

Four areas, 27 checks in total. Speed (5 checks, including Largest Contentful Paint and Time to First Byte), Security (7, including HTTPS, HSTS and security headers), Mobile (4, including tap target and font size) and Search basics (11, including title, meta description, structured data, AI crawler access and llms.txt).

Question 51

How long does it take, and what does it cost?

Accepted Answer

About 30 seconds, and €0. There is no account to create. Your scores stay on screen. If you want the full report with the 3 fixes that matter most for your site, you can leave an email address, and you can skip that step.

Question 52

Where does the data come from?

Accepted Answer

Speed and Mobile come from Google's own PageSpeed test, so you can verify every number with Google's free checker. Security and Search basics read only what any visitor's browser can see: your homepage, its public files and its security settings. Nothing is installed and no access is needed.

Question 53

Why did my speed score change when I ran it again?

Accepted Answer

Speed and Mobile come from a live Google test that simulates a mid-range phone on a slow connection, so they can move by 20 points or more between runs. Run the check two or three times and read the pattern. Security and Search basics stay the same until something on your site changes.

Question 54

What score should I aim for?

Accepted Answer

90 and above means a healthy site. A perfect 100 is rare, because every single check has to pass at the same time. Once you are in the 90s, the time is better spent on your offer than on the last few points.

Question 55

Does it check whether AI assistants can find my site?

Accepted Answer

Yes. It checks whether your robots.txt lets AI crawlers such as GPTBot, ClaudeBot and PerplexityBot read your pages, and whether you publish an llms.txt file that tells AI assistants what your company does. Both affect whether tools like ChatGPT and Perplexity can cite you.

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