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    Lead Generation

    Steady pipeline without burning through your budget.

    We treat paid ads as a testing engine. Tight targeting, careful creative testing and proper tracking give you a paid channel you can actually trust and grow.

    In short

    Lead generation at B2Ne runs paid campaigns as a testing engine, so every lead traces back to its source.

    • What you get: a campaign setup with the right audiences, weekly creative tests with a log of what was learned, and a dashboard tied to pipeline instead of clicks.
    • What it does: runs LinkedIn account-based and demand campaigns, plus retargeting across LinkedIn, Meta and Google, with lead forms wired to your CRM.
    • Every month: a spend review and forecast.
    • Who it is for: B2B tech teams in the Nordics that are ready to turn interest into pipeline.
    What it covers

    LinkedIn ads, retargeting, lead campaigns

    Outcome

    Demand is predictable

    Best for

    Teams ready to turn interest into real pipeline and want their ad spend managed properly.

    What we do

    Concrete workstreams we run inside this service.

    Set up LinkedIn account-based and demand campaigns
    Build retargeting flows across LinkedIn, Meta and Google
    Wire up lead forms, conversion tracking and your CRM
    Run weekly creative tests with clear briefs
    Review spend and shift budget where it works
    Tighten audiences and exclusions as data comes in

    What you'll get

    Tangible deliverables you can hand to your team or board.

    • A clear campaign setup with the right audiences
    • Weekly creative tests and a log of what we learned
    • A dashboard tied to pipeline, not just clicks and views
    • A monthly spend review and forecast

    Signs you need this

    If any of these sound familiar, this service is a strong fit.

    You're spending more but pipeline isn't growing
    You're chasing clicks instead of real conversations
    Sales can't tell where good leads actually came from

    Common questions

    LinkedIn account-based and demand campaigns, plus retargeting across LinkedIn, Meta and Google. Lead forms and conversion tracking connect to your CRM from day one.

    By pipeline, not clicks. Conversion tracking links each ad to your CRM, so the dashboard shows which campaigns produced conversations and deals, and sales can see where a good lead actually came from.

    Each week a test runs from a clear brief, and the result goes into a log. The next test builds on what the last one taught, so the campaign improves instead of repeating itself.

    A monthly spend review and forecast shows where budget works and where to shift it. Audiences and exclusions are tightened as data comes in, so the decision rests on your own results.

    Related reading

    Ready to make lead generation an operational strength?

    Book a 30-minute discovery call. We'll review your current setup and outline the clearest next step — no pitch, no pressure.

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